Crisis Communications: Why People Hoard Toilet Paper – The Need for Control

During times of crisis, when we feel out of control we seek to find something we can control. Perhaps, as Kit Yarrow, the consumer behavior psychologist notes buying and hoarding toilet paper provides a modicum of such control. However, there are lessons to learn from this behavior that can be more valuable in our recovery. @DoctorDarryl #CrisisCommunications #Tybeestrong

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